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\n<\/strong>VANCOUVER, September 10, 2018\u2014<\/strong>What happens\u00a0When Life Gives You Parkinson\u2019s<\/em><\/strong>? That\u2019s the question\u00a0Larry Gifford<\/strong>\u00a0is working to answer in a new podcast venture with Corus Entertainment\u2019s\u00a0CuriousCast<\/strong>\u00a0and\u00a0Parkinson Canada<\/strong>.\u00a0The series<\/a>\u00a0launches\u00a0Wednesday, September 12<\/strong>, and shares Gifford\u2019s journey as he comes to terms with the disease that affects millions and is understood by few.<\/p>\n
Gifford, 46, was diagnosed with Parkinson\u2019s disease in August 2017 after seven months of tests. Looking for answers about his life ahead, he sought\u00a0Parkinson\u2019s-focused podcasts and found few, clinical options.\u00a0Larry announced<\/a>\u00a0his diagnosis publicly on World Parkinson\u2019s Day, and found many others also seeking stories of people to whom they can relate.<\/p>\n \u201cMy goal is to help people with Parkinson\u2019s realize they aren\u2019t alone,\u201d said Gifford, a thirty-year broadcast veteran, currently Senior Program Director at Vancouver\u2019s 980 CKNW. \u201cAwareness is the first step towards more fundraising for research, which is severely needed if we ever hope to find a cure.\u00a0This is my way to make an impact.\u201d<\/p>\n Each episode, Larry and co-host\u00a0Niki Reitmayer<\/strong>\u00a0will examine the impact that a Parkinson\u2019s diagnosis has on a person, a family, a friendship, a colleague, a company, and a community. Gifford shares the tears triggered by diagnosis, laughter brought on by unpredictable symptoms and nearly every emotion in between.<\/p>\n Parkinson Canada has signed on to the series as a content and promotional partner, providing opportunities to connect the diverse voices in the Parkinson\u2019s community. Expert guest speakers will include scientists, doctors and other care team members.<\/p>\n \u201cPeople with Parkinson\u2019s rely on voices of experience to help them live well each day,\u201d says Parkinson Canada CEO Joyce Gordon. \u201cThe answers can come from many places and we are delighted to partner with Larry Gifford on his audio journey.\u201d<\/p>\n As a companion to the podcast\u2019s launch, Global BC will air a three-part series about Gifford\u2019s journey living and working with Parkinson\u2019s, airing September 12 through 14 on\u00a0Global News Hour at 6<\/em>.<\/p>\n Corus Entertainment\u2019s CuriousCast launched earlier this year and is home internationally recognized brands with diverse audio storytelling, including\u00a0The Ongoing History of New Music<\/a><\/em>, and Global News\u2019\u00a0This Is Why<\/a>.<\/em><\/p>\n W<\/em>hen Life Gives You Parkinson\u2019s<\/em>\u00a0is hosted and produced by Larry Gifford and Niki Reitmayer. Subscribe to get every episode, available on\u00a0<\/strong>Apple Podcasts,<\/a>\u00a0Spotify<\/a>\u00a0or wherever you find your favourite podcasts.\u00a0Listen now<\/a>.<\/p>\n -30\u2014<\/p>\n SOCIAL MEDIA LINKS:<\/strong><\/p>\n Twitter:\u00a0@CorusPR<\/a>,\u00a0@ParkinsonsPod<\/a><\/p>\n Facebook:\u00a0Facebook.com\/ParkinsonsPod<\/a><\/p>\n Instagram:\u00a0@parkinsonspod<\/a><\/p>\n CuriousCast is part of the Corus Entertainment Network.<\/strong><\/p>\n Corus Entertainment \u00a0<\/strong>About Parkinson Canada<\/strong> For media inquiries, please contact:<\/strong><\/p>\n Lindsey McCulloch Rishma Govani Marina Joseph
\n<\/strong>Corus Entertainment Inc. (TSX\u00a0: CJR. B) is a leading media and content company that creates and delivers high-quality brands and content across platforms for audiences around the world. The company\u2019s portfolio of multimedia offerings encompasses 44 specialty television services, 39 radio stations, 15 conventional television stations, a global content business, digital assets, live events, children\u2019s book publishing, animation software, technology and media services. Corus\u2019 roster of premium brands includes Global Television, W Network, OWN: Oprah Winfrey Network Canada, HGTV Canada, Food Network Canada, HISTORY\u00ae, Showcase, National Geographic, Q107, CKNW, Fresh Radio, Disney Channel Canada, YTV and Nickelodeon Canada. Visit Corus at\u00a0www.corusent.com<\/a>.<\/p>\n
\n<\/strong>Parkinson\u00a0Canada\u00a0provides\u00a0services<\/a>\u00a0and education to people living with Parkinson\u2019s disease, their families, and the healthcare professionals who treat them. Operating since 1965, the organization advocates on issues that concern the Parkinson\u2019s community in\u00a0Canada. The Parkinson Canada\u00a0Research Program<\/a>\u00a0funds innovative research for better treatments and a cure. A national registered charity, Parkinson Canada fulfils its mission through the\u00a0generosity of donors<\/a>\u00a0and is an accredited organization under the\u00a0Imagine Canada Standards Program<\/a>. Parkinson\u00a0Canada\u00a0participates in numerous coalitions and partnerships to effectively fulfil its mission.\u00a0archiveparkinson.thedev.ca<\/a>.<\/p>\n
\nCommunications Associate
\nGlobal News & Corus Radio, Western Canada
\n416.967.3128
\nlindsey.mcculloch@corusent.com<\/a><\/p>\n
\nSenior Manager, Communications
\nGlobal News & Corus Radio
\n416.391.7361<\/p>\n
\nDirector, Communication and BrandParkinson Canada
\n1-800-565-3000 ext.\u00a03399
\n416-227-3399
\nmarina.joseph@parkinson.ca<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"